Online Marketplace & Ecommerce Statistics

Facts & Stats Showcasing Our Evolving Market

If you’re "a numbers person” you’re in the right place. We’ve created a collection of facts and statistics about ecommerce, with links to the source article. Now, we’ll warn you. This can become a pretty deep rabbit hole. Pack a rope, a compass, and some snacks. Enjoy!

Shopping In General

Our first batch of statistics covers demographics. Who’s shopping online? How often? Is there really a lot of growth? (Oh yeah there is!)

  • - Approximately 13% of the total - US Consumer Spending in 2020 and 2021 happened online.
  • - 85% of Americans admit they go online on a daily basis.
  • - 79% of Americans make purchases online.
  • - People spend more money online on their desktop. According to Smart Insights, the value of purchases made on desktop computers was 42% higher than purchases made on a mobile phone or similar device.

There are some serious benefits to shopping online. Convenience, security, accessibility and variety. Increased comfort is creating new habits. Driving an increase in not the frequency in which people purchase online, but also the amount they’re willing to spend.

Marketplace Statistics

First, we’ll start with the definition: An online marketplace is an ecommerce website that enables shopping from many different sources. The operator of the marketplace does not own any inventory. They are in the business of connecting buyers and sellers, and facilitating the transaction. (Payment processing, integrated shipping options, the works!)
The Online Marketplace Industry is growing rapidly. Informed customers become repeat shoppers, leading to brand loyalty and increased market share for all who participate.

  • - 47% of digital purchases worldwide happened via online marketplace platforms.
  • - Last year, B2B marketplace sales grew 7.3 times faster than total B2B ecommerce sales, which increased 17.8% year over year and totaled $1.63 trillion.
  • - One-third of all U.S. business is done through e-commerce. Of that, 63% is performed via marketplaces.
  • - 14% of consumers would prefer to shop at an online marketplace for a first-time purchase. 37% would prefer to make a repeat purchase at an online marketplace.

Marketplace Mammoths

You can probably guess who currently holds the title for largest online marketplace site. There are other industry giants too, let’s take a look.

  • - In 2020, Amazon’s monthly traffic averaged almost 3.6 billion visitors.
  • - Amazon makes $4,722 every second, which makes it $283,000 per minute and over $17 million in just 1 hour.
  • - eBay turns 27 this year. (2022) Not just one of the largest, one of the oldest.
  • - In 2021, eBay averaged around 110 billion visitors per month.
  • - eBay’s net revenue in 2019 was $ 8.6 billion. In 2020, that number rose to $10 billion.
  • - 86% of Etsy sellers are women. Comparatively, 26% of small business owners are women.
  • - Approximately 65% of Etsy Sellers are making less than $100/year.
  • - There are 3 Primary Business Types on Facebook Marketplace: Automotive, Real Estate, and Retail ecommerce.
  • - Facebook is the 3rd most visited website in the world, behind Google and YouTube.
  • - In the last few years local c to c sellers have shifted almost entirely from Craigslist to OfferUp and Facebook Marketplace.

Habits Are Changing

With the convenience and savings of shopping online, it's no wonder that people are starting to make more purchases online. More and more people are looking to the internet for their needs.

  • - According to Dan Frommer’s annual Consumer Trends report, 60% of shoppers said they prefer online grocery shopping to their old way of shopping. That’s up from 45% in November 2020. 
  • - In a study conducted by the National Association of Realtors in 2020, it was found that the number of people who have bought a used product online increased from 22% to 32%

Woah! You Made It…Now What?

We’re not sure how many people are going to make it to this part of the page. There were a lot of statistics, and a lot of links to click.

Just like there are A LOT of options when it comes to marketplace websites.

If you’re here, you’re most likely interested in increasing your sales of Architectural Salvage, which is great! Because when it comes to platforms with a complete focus on THAT niche, there’s just one!  Making your decision about where to be that much easier

Interested in opening your own store on the only online marketplace built EXCLUSIVELY for recaptured building materials? Outstanding! Register now. You could be selling online in one day.

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